PGA Tour calls in Tiger Woods for latest announcement as peace deal with LIV Golf draws closer

The PGA Tour is ending 2024 by bringing in a new state-of-the-art production studio for the New Year, and shared a tour of the complex on social media with Tiger Woods

The PGA Tour has shown off its brand new production studio to golf fans on social media, with a tour video including an appearance by the sport’s most recognizable face, Tiger Woods.

Sharing the clip to their social media pages, 82-time PGA Tour winner Woods is seen making his way around the complex which spans a whopping 165,000 square feet in size. The studio, which is located in Ponte Verde Beach, Florida, will be the home to all PGA Tour productions starting in January 2025.

Initially revealing the plans in January of this year, the sport’s leading circuit has revealed aims to reach more fans than ever before, basing their new World Feed from the Studio in the New Year.

Speaking earlier this year, Luis Goicouria, PGA Tour Senior Vice President of Media, said: “Everything that we’re doing in terms of forward thinking and new technologies is about serving the fans and meeting them where they are by customizing content so it’s maximized for any individual platform.

“Some of the technologies coming out now will be really important and some won’t. Of course, you can’t tell where the fans will be, but there’s a lot of cool things you can do around golf, so the idea for us is to use some of these new platforms and technologies to show off our game and show off the beauty of our sport.

“Every one of these things that we’re doing is with the fan in mind and trying to give the fan the best possible experience and engage them as long as possible.” And with the official launch now less than a month away, fans have been shown what to expect through the help of Woods.