Saudi-backed LIV Golf set to replace Greg Norman as CEO in major development

Greg Norman has been the most vocal figure for LIV Golf since the breakaway league was formed in 2022, but he is now set to be replaced as CEO by the PIF

Greg Norman, the Australian two-time major championship winner, is reportedly on his way out as CEO of LIV Golf. The Saudi Arabia Public Investment Fund (PIF) is said to be actively seeking a replacement for the 69 year old, who has been a prominent figure and ambassador for the controversial breakaway league since its inception in 2022.

Despite this change, Norman will remain within the company, transitioning into a different role once his successor is found, according to Sports Business Journal.

The PIF has enlisted the services of a London-based recruitment agency to find their new CEO. However, they have already faced rejection from Big 12 commissioner Brett Yormark.

This hunt for a new CEO coincides with ongoing and lengthy discussions between the PIF and the PGA Tour regarding a potential merger. If successful, this merger would significantly alter the sport’s landscape.

Norman has essentially served as the face of Saudi Arabia’s investment in golf, recently discussing his efforts to recruit new players during the off-season using the seemingly limitless resources of the PIF.

However, it appears that he will now step aside as LIV seeks not only a new CEO but also a new chief revenue officer and chief logistics officer. SBJ suggests that Norman enjoys substantial support within the LIV Golf organisation, and this shift should not be seen as a demotion for the man largely credited with much of LIV’s success.

Despite Norman garnering support within LIV Golf, he’s become a divisive figure across the golfing divide.