LIV Golf announce new recruit as Greg Norman hails latest arrival

LIV Golf has made a significant appointment away from the course ahead of the 2025 season, with Greg Norman praising the new recruit.

Greg Norman has heaped praise on LIV Golf’s new signing. The breakaway league has made a raft of off-course appointments ahead of the 2025 season, and communications officer Ilana Finley is the latest to join the organisation.

The Ripper GC’s Team Championship victory in Dallas, which secured the players a share of the £10.5million grand prize, signalled the end of the 2024 calendar. The Saudi-backed golf tour is set to revamp its lineup before restarting in Riyadh this February.

While fans will pay close attention to any new stars joining the league, LIV Golf has made a strategic behind-the-scenes signing, bringing in former Nike and Converse employee Ilana Finley as the new communications officer. Despite her not being a marquee name on the green, LIV CEO Norman admitted he was thrilled to have Finley’s brand-building expertise onboard.

“She knows first-hand the challenges and opportunities that exist when growing a global brand and she understands how to align competition, culture and entertainment to deliver a product that fans embrace,” Norman said. “Ilana is a skilled leader and communicator with a sincere passion for positively impacting teams and communities around the world, and LIV Golf is proud to have her on board.”

Norman’s enthusiasm about LIV Golf’s new arrival was matched by Finley, who added: “Throughout my career, I’ve had the chance to drive impactful storytelling with global brands that are committed to building connections with diverse audiences by thinking boldly and being unafraid to take chances, and LIV Golf is doing just that.